Microsoft Bing

Challenge

 

How might we enhance video browsability on the search results page to encourage users to browse and watch videos on Bing?

Timeline

In Progress . . .

August 2020 - Present

Role

UX Designer

Skills

Interaction Design, Visual Design, Ideation,
Rapid Prototyping, Competitive Analysis

Team

Bing AI + Research Studio

Product Managers from Bing's Multimedia team set an objective to better the video answer experience by increasing click-through to the video results page — with ambiguity looming around the core of the design problem, I took the lead as the designer in this effort to uncover and address the user pain points through my design process.

 

*Due to confidentiality, I am unable to disclose all visual details of this project. Please contact me for more information at cheyenne.ismailciuc@gmail.com

Process

By providing autistic adults reassurance before and during their transit ride through the use of location-based and contextual guides, we reinforced our users' confidence to ride independently to their destination. 

Final Concept

Contextual Guidebooks

Besides receiving real-time alerts, users can review contextual transit etiquette guides before and during their ride to be better prepared for their transit journey.

Contextual Guidebooks

Besides receiving real-time alerts, users can review contextual transit etiquette guides before and during their ride to be better prepared for their transit journey.

Contextual Guidebooks

Besides receiving real-time alerts, users can review contextual transit etiquette guides before and during their ride to be better prepared for their transit journey.

"Hey, Cheyenne, limited public transportation resources leave autistic people hesitant to ride on their own. How can we help autistic adults to achieve independence when riding public transit?"

 

Why Autism?

Because Autism Spectrum Disorder is a neurological cognitive disorder, certain environments or scenarios, like confusing bus routes or delayed bus arrivals, are triggers for people with autism. This leaves autistic individuals anxious and confused about what to do next. Since existing solutions only address an autistic child's challenges, I discovered a gap in the market and an opportunity to help autistic adults navigate a ubiquitous space that everyone relates to but is not always accessible to everyone: transportation.

Problem

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